Political Signs - Is Yours Effective?

Political signs proliferate at this time of year and as the yards in your community begin to bristle with the different messages, it becomes harder and harder to be sure YOUR message is getting through.



The process for creating effective signs must start at the beginning of your campaign. Your logo and message should be crafted by a professional, preferably with experience in this arena.



If you are working with someone who has less experience in political campaign design, then there are some important elements to remember during the design process so that the creation of an effective sign is easy and painless.

• Consider colors - keep the number of colors involved in the logo as low as possible. Clean, bright graphics are far more effective than several, complex, detailed graphics. While red,white and blue are considered both patriotic and visually effective, don't forget variations on this theme that can work -- light blue and black, red and cream -- just a slight variation from the patriotic norm can work wonders in setting your image apart.


• On Message - keep your tagline or message short and to the point, if you include one at all. It's critical for your name to be recalled, along with what seat you are running for. Of course, Obama's famous "Change" tagline is about as short as you can get. Don't be afraid to be bold and simple. Complexity is for debate and discourse, not for image.


• Size Matters - Larger signs are more visible, of course, but with a simple, well crafted image, you can really stay small and still be recognizable. Maximize your campaign budget with a great design.


• Learn Materials - there are a variety of materials for yard signs, which will be more or less effective depending on where and how they are used. Consult with an experienced sign company for advice before you order hundreds of a sign type that ends up costing too much or not working at all.


• More is more! - Ordering higher numbers of signs saves you money in the long run -- you can order high quantities for a fraction of the price of low quantities and this overabundance of signage will help your campaign team focus on getting signs into yards. You want to be generous with your message! Get it out there!

In many ways, paying for experienced, effective design at the beginning is more important than you may realize for your campaign. Good sign companies will be able to offer you design services and expertise, as well as outside sources for these services, if necessary.

Consult closely with your sign provider to ensure you are getting the right product at the very best price.

Please feel free to contact us with questions or comments -- we'd love to visit with you. http://www.signaramadowntown.com/ or 502-585-4099.

Visit our website for more information! http://signaramadowntown.com/component/content/article/38