Car or Truck Lettering - Keep it Simple!

Getting your business name "out there" isn't expensive or difficult with car or truck lettering. It can be small and affordable, but impactful at the same time. Size, color and legibility are keys to a successful, useful lettering job.

The primary idea is to KEEP IT SIMPLE! Don't get carried away trying to get every possible product included. Focus on what matters in marketing -- your NAME and how to reach you! We encourage thsoe who are just looking for door lettering on each side to include the bare bones of information, laid out in this order:

NAME OF BUSINESS and LOGO
Basic description (ie 'home remodeling')

Phone number

Website

Tag Line or Catch Phrase

You might also include a logo and tagline, but that's not critical. You want your prospects to remember your name -- that repeitiion of seeing something that gets to very "sticky" to the consumer.

Colors are key -- don't be shy and be sure you are getting maximum contrast levels from the paint color. Don't use too much color, however -- I've seen signs with every line or letter in a different color in hopes of attracting attention, but the truth is its confusing and distracting to the human eye to try to differentiate all those different color vinyls and letters. Keep it simple -- just a color or two to maximize legibility.

Typical lettering projects that just cover each door and maybe the rear tailgate typically can be head for $200-400 per vehicle. Again, its not terribly expensive if you keep it simple and clean!

Things to remember:

- Lettering CAN create a permanet shadow on the paint if left on for years and years

- Over time the adhesive will get more aggressive, so remember that when you go to take it off in 10 years -- you'll need the help of a good body shop or professional vinyl removal service.

- Look for premium vinyl -- it is guaranteed and won't lift, peel or fade -- its designed just for vehicle use!

We'd love to talk with you about your vehicle lettering project -- these are fast, easy and very durable! Get your best value and keep it simple! You can reach us at 502-585-4099 or sales@signaramadowntown.com.