In days of yore signs were probably exclusively made by hand, carved from wood and painted. This rudimentary technique is still being used today is the carved sign, but now is often made with sandblasting techniques as well as computer-generated 3-D carving machines. Some hand-carving is probably still happening, but more often with the carving of high-density urethane foam (HDU) which is a perfect clone to wood once painted and installed.
Carved signs are still a favorite among many who want their business to evoke an old-world quality or a sense of the unique and hand-made. A three dimensional effect, which when used properly is enchanting and welcoming to the viewer.
Since the advent of computer-driven carving tools, these signs are more affordable than ever and give the business owner unprecedented detail and material combinations to choose from.
Why would someone choose carved over newer, more modern materials? For one, the old style of signage evokes a permanence and durability. It can create a sense of hominess or hand-made quality. These are common in northeastern areas of the US, where neighborhoods will only approve more traditional methods of signage to match the architecture.
Combining materials can be a lot of fun in signage, allowing a design to combine a banner effect, with three dimensional lettering or even characters along with exposed neon lighting, gilding, or the ultimate in customized signage, animated or moving elements!
A well-designed and well-invested in carved sign creates an indelible image for consumers and gives the business an “instant classic” status. This is well suited for businesses looking to create an experience for the consumer, or draw that impulsive consumer who might be a tourist or visitor.
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