An effective banner is measured primarily by readability and ease of comprehension of the message. Before you design or order a banner, be sure you consider these tips to make the final product the most effective and your investment worthy.
Our Top Tips!
Keep your color selections simple
Too many colors or graphics will make the image hard to read and confusing to the viewer. If you look at banners as you move around the city, you'll start to notice that the promient colors are red or black on white. Yellow is also very common, combined again with either black or red.
Simplify the message
Keep the message to as few words as you can possibly muster and still make the banner do its job. For an event, as an example, the title of the event, date, time, and website are just about all you might fit so that a driver or passer-by has time to read and comprehend it. Don't try to get ALL the info on there - there's just no time for the viewer to take it in, and a cluttered banner is .... CLICK HERE TO READ MORE....
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