We recently finished a project for Los Monitos that we think epitomizes the power of window graphics. Of course, their location is fabulous -- facing traffic at a stop light location -- but in addition to that, they really shared their brand and message without costing themselves thousands of dollars.
To add to the impact, they painted the interior of the space a lime green, which at night lights up and floods the viewer with color and images!
The way that we helped them design these graphics was to focus the conversation on what was the MOST important message for passerbys to see. They explained that being call "Los Monitos" doesn't tell their story -- it means 'monkeys' Spanish. So our goal was to spread the message that they are teaching languages -- all kinds of them! We added "WELCOME" in multiple languages on the front door, as well as at the top of the windows where the view isn't ever obscured.
One big advantage was their logo -- that eye-catching monkey! We wanted to maximize the logo impact since it is very cute, memorable, and inviting. We used the monkey's face multiple times to reinforce the brand and hopefully draw attention to the words at the tops of the glass fronts.
The final element was creating a focal point near the front door, hence the "giant monkey" on the large glass window directly next to the door. To maximize the impact, we used "perforated vinyl" to give it a white background. This gives the black monkey a great place to "pop" but doesn't obscure the view or darken the interior space.
Again, at night, the interior is lit up from within and the green walls glow through the vine, monkey and wording to make the view impossible to miss!
Best of all, this entire project was just over $1,000, which gave them tremendous value for the impact.
Well designed, thoughtful layout and impactful materials can help YOUR business make it's message heard. Give us a call or drop us an email and we'll help you get started!
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