Buying a Sign for Your Business - How NOT to do it!

Many business owners see us when they face the big decision about a sign for their business. Some have a clear idea of what they want and what they can afford. Some even have artwork ready and even some material choices considered. Those clients typically end up with the "perfect sign" because they have done some research and come prepared to ask good questions.



Other business owners come with no preconceived notion of their sign, no real idea what signage can do for them, and no realistic expectation of cost. This posting is for THEM -- the clients who need help and guidance to take their first steps.



Here are some important rules about what NOT to do when buying your next sign...

1. When asked "What do you think this sign should look like?" don't say "I don't know." CLICK HERE FOR REST OF ARTICLE....