Recently a Louisville business, Ear X-tacy, and iconic record/music store, decided to relocate to smaller space in Bardstown Road.
In discussions with John Timmons, the owner, he wanted visibility, but didn't have the big budget that often goes along with that.
The new Ear X-tacy location is in a pedestrian area -- tons of walking traffic -- and also has an entire facade of windows along the sidewalk -- great for display area and promotion.
We suggested some simple white vinyl logos for display in each window, as well as a sandwich board on the sidewalk to help visibility for faster moving cars. John already has some electrical signage that is just being recycled, so we felt he didn't need to invest too much in the logo display.
Ear X-tacy followed the rules of good window lettering design:
- Keep it simple
- White reads best on glass
- Repetition is key to creating something memorable
Here's a pic of one of the TWELVE windows we lettered -- will post a picture of the sandwich board and door lettering soon!
We were excited to be a part of helping one of Louisville's premiere independent businesses make their next move!
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